About Excel

Founded in 2018 by Ex British ski team athlete Rob Bullen. Rob quickly progressed through his ski racing career starting from a low-level athlete and ski racer to become one of the best skiers in the UK winning the English Alpine Championships on multiple occasions as well as taking the British Men’s Slalom title back in 2011. Retiring from ski racing in 2013 after 6 years as a full time athlete Rob moved straight into coaching and after spending a year completing his BASI qualifications took a job with Ambition Racing where he stayed for four great years and as a team contributed to the development and success of Ambition and many of their athletes.

Come the spring of 2018 and the time felt right for Rob to branch out and create his own team with some well-established values as well as a unique flexible and approach to providing programmes and access to great training to athletes of all ages and all abilities.


A stable base provides athletes with a home-like feel.

Winter base

During the winter months, we are based in the Tirol region of Austria. We have built great relationships with local schools, sports facilities, and training slopes, which all combine to create fantastic training opportunities for our athletes.

We stay in Hotel Sonnberg, Wiesing, which is at the end of the Zillertal Valley, just 30 minutes from Innsbruck airport.

Our location is central to seven ‘local’ training hills, including Alpbach, Reith, Inneralpbach, Fugen, Hockfugen, Kaltenbach, and Mayrhofen. We also have the added benefit of being just 45 minutes away from the Hintertux Glacier which provides our programmes with snow certainty all year round.


During the summer months we train in a variety of locations that best suit the athletes’ needs. These locations vary depending on age and programme. Specific details on pre-season camp locations can be found in the Programme calendar.

Southern Hemisphere

We provide an annual training camp in El Colorado Chile. This is available to athletes from U16+. El Colorado provide us with ski in ski out accommodation and private training lanes where we can train DH, Super-G, GS and SL.

Coach Profiles

Rob Bullen
Rob BullenProgramme Director
Rob spent seven years as a full-time ski racer starting as a ‘back of the pack’ novice. He worked his way onto the ‘Home Nations Programmes’, through to the British Development Team and finally onto the GBR Senior Team. In 2013, he hung up his race boots and since then works full time in the industry. Previous positions include an FIS coach, Academy Children’s Head Coach at Ambition and BCST coach. He is still involved in the selection process of the BCST.

“I believe that no matter how talented or how much potential an athlete at U14/16 or U18 level has, they are still, first and foremost children or young adults and that must never be forgotten.”

Brad Morgan
Brad MorganFIS Coach
Brad’s ski racing background started on the dry slope of Pendle, Lancashire at the age of 14. He progressed onto snow and gained experience in all Alpine disciplines, competing with home nation development teams and then onto the GBR senior team. In 2012, he channelled his knowledge as an athlete into professional road cycling where he competed in races including The Tour of Britain and Le Tour De Yorkshire. Since then, he has returned to Ski Racing as a full-time head coach with U14/16 and FIS programs, and is involved with the BCST at international races.
“I believe that hard work and really loving what you do trumps talent day in, day out. I really want to help and facilitate young athletes to grow using their own experiences in sport, which will help them in all walks of life.”
Nema Ignjatovic
Nema IgnjatovicFIS Coach
Graham Dickson
Graham DicksonChildrens Coach
Favourite skis are between the Atomic slalom ski and my monoboard.
I learned to ski when I was 8, I got a week block of lesson for Christmas at Glasgow ski centre.
I love the mountains it’s where I feel at home. I’m all about passing on my love for the sport, making people passionate to ski and seeing the joy people get from bombing around on wooden planks.
I love to stay active mainly with football and tennis, but you name a sport I’ll take you on anytime !

Pastoral Care & Safeguarding

We understand that our athletes are a long way from home and their families, and this brings with it issues and concerns which our staff manage sensitively and responsibly. Our pastoral staff and guardians have the responsibility for parental controls and discipline as well as for nurturing the children, acting as role models and providing advice and guidance when needed.


Children and athletes are supervised and cared for by designated house parents, coaching staff and teachers, alll of whom are fully DBS checked and are First Aid trained. With the number of athletes that we accept onto the programme, each member of staff has the time they need to do their job. As well as care for and raise athletes, house parents arrange ‘Activities’ for evenings and days off.


We work continually to affiliate ourselves with Snow Sport England’s ‘SnowSafe Policy’. SnowSafe comes with strict guidelines and ensures both athletes and parents have a clear route to raise child welfare issues to our Club Welfare Officer (CWO) who is supported by the safeguarding lead at SSE – Bridget Owens. We take the welfare of our athletes very seriously and our CWO is up to date with all mandatory courses as well as continually keeping up to date with other relevant subjects such as Mental health awareness in sport and safeguarding and protecting children in the digital world.